We’ve created a new type of ad targeting algorithm, rooted in cutting-edge artificial intelligence, which turns our network into one big recommendation engine. Users can direct ad selection using an on-ad interface, transforming every ad into a useful tool for discovering new things.
Ads should always be interesting; we’re striving to make that so, and letting people tell us when they’re not. Ads are ultimately for users, and we think that by giving them a positive experience with ads, everyone else will benefit too.
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Target to people rather than websites or demographics. |
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| People don’t fit neatly into categories, so we don’t use them. This way we can show ads that relate to all of someone’s interests, however disparate, regardless of their location. | |
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Show variations of ads to different people. |
| Everyone's different. The ad that works great for one person will be totally irrelevant to another. We'll find who's who, so you can have a far greater variety in your campaigns. | |
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Optimize your campaigns automatically. |
| Our unique feedback technology lets us optimize ad campaigns without the tedious "test/modify/repeat" cycle. If an ad isn't performing well, we'll give it a lower priority automatically. |
